The latest ‘Blood in Pee’ campaign launched on 15 February runs until the 31 March to raise awareness of the symptoms of bladder and kidney cancers as part of a ‘Be Clear on Cancer’ strategy.
This campaign, which has now been repeated for a few years, is aimed at both men and women over the age of 50 in lower socio-economic groups with 90% of new diagnoses being in this age group.
Each year almost 17,500 people are diagnosed with kidney/bladder cancer with women faring less well than men in outcome for bladder cancer. The emphasis of this advertising is to try and ensure that patients present to their GP early so that they have the best prospects of survival.
In the past increased awareness has resulted from this exercise. When the first national campaign ran in October – November 2013, the number of urgent GP referrals for suspected Urological cancers increased by 26% between October – December 2013 and by 23% from January – April 2014 compared with the previous year.
Some Bladder/ Kidney cancer facts:
- Bladder and kidney cancer are the 8th most commonly diagnosed cancers
- Survival rates for both cancers, if diagnosed late (Stage 4) are poor – 10% for kidney cancer and 9% for bladder cancer
- For bladder cancer, outcomes for women are less good with a 10% survival deficit and 1 in 4 women being diagnosed as an emergency compared with 1 in 6
- Cystitis which is difficult to treat or recurs quickly
- Pain when passing urine
- Persistent pain in side below ribs
- Weight loss
As with many cancers, early presentation can save lives or result in less radical surgery and/ or treatment.
In our Clinical Negligence Team we have a great deal of experience in cases of cancer where delay in diagnosis by medical staff has resulted in a poor outcome.
If you or anyone you know wishes to discuss a possible misdiagnosis or delay in diagnosis of cancer, contact our specialist team on 0800 316 8892.