Agri-tech – from GPS-driven kit to farm management software and autonomous machinery – can help farms become more efficient and profitable. But as Clarkson’s Farm shows (often the hard way), it can also bring a few risks if you’re not careful.
Here are the key issues farmers should consider before investing in agri-tech.
Who owns your farm data?
Modern farm equipment and software collect large volumes of data, including soil metrics, yields, input levels and performance data. While it’s easy to assume that this data belongs to you, that is not always the case. Supplier terms can allow providers to access, use and even share this information. In some cases, that data can be commercially valuable, particularly when engaging with buyers, landlords or lenders.
Tip: Check the small print – make sure you keep ownership of your data and control on how it’s used.
Getting tied to one supplier
Agri-tech systems often become deeply embedded in farm operations, making it difficult to switch providers. You may find that:
- Software updates, servicing and compatibility may rely on one provider;
- Switching systems later can be expensive or disruptive;
- You may struggle to access your own historic data if you leave.
Tip: Before committing, check how easy it is to exit. Make sure you can transfer your data and that the system will remain compatible with other equipment.
Tech doesn’t always deliver what it promises
Agri-tech is often marketed as improving yields or saving time, but results are not guaranteed. Performance can be affected by factors such as weather conditions, operator use and system limitations. If things go wrong, the financial impact can be significant, and suppliers frequently limit their liability in their contracts.
Tip: Be realistic about what the tech can deliver and check what the supplier is actually responsible for if things don’t go to plan.
Staying on the right side of the rules
New technology often brings new regulatory considerations. Depending on the system, this could include:
- Drones, automated machinery and data systems may be regulated;
- Health & safety still applies (even more so with new kit);
- Data protection rules may apply if personal data is involved.
Tip: Don’t treat compliance as an afterthought – make sure you understand what rules apply before you start using new tech.
Understanding how you’re allowed to use the tech
Many agri-tech products are licensed rather than outright owned. This means there may be restrictions on:
- How the software or equipment can be used;
- Who can access it;
- How data can be handled.
Breaching these terms, even unintentionally, could lead to legal or operational problems.
Tip: Make sure the licence actually allows you to use the system in the way your farm needs.
Will it all work together?
Farms often run a mix of old and new systems.
- Not all kit and software integrates smoothly
- Compatibility issues can wipe out expected benefits
- Problems can arise if multiple suppliers are involved
Tip: Check upfront that your systems will talk to each other – and who is responsible if they don’t.
The bottom line
Agri-tech offers clear opportunities for modern farms, but it is not just about the machinery or software itself. The contract behind the technology is just as important.
As Clarkson’s Farm highlights, it is easy to adopt new tools without fully considering the implications. Taking time at the outset to review contracts, data use and supplier terms can help avoid costly surprises later. A considered approach will ensure that technology works for your farm, rather than the other way around.
