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The opening of a new flagship Marks & Spencer store in Bristol city centre is a clear signal that traditional high street retail remains relevant – and can thrive – alongside online shopping across the UK.

That is the verdict of Amanda French, head of Clarke Willmott’s retail and leisure team, who says customers still demand the social experience which comes with traditional “bricks and mortar” shopping.

And she says initiatives such as the Government’s new Pride in Place strategy will help to ensure that more UK high streets remain attractive to both physical and online brands.

Pride in Place aims to give local communities the powers to restore pride in their towns – from reclaiming boarded-up shops and saving pubs or libraries, to tackling neglected spaces. It will provide 169 areas across the UK with £2 million annually for a decade, while a further 95 areas will receive an immediate £1.5 million to upgrade public spaces.

“Retail is a significant part of our culture and economy, with retail sales worth £517 billion in 2024,” says Amanda French.

“Shopping isn’t just about buying – it’s a social experience and the numbers prove this. Covid saw a significant increase in online sales to 33 per cent of all retail sales when pubs and restaurants were closed. But in the last three years online sales have regressed and plateaued to just over 25 per cent.

“Physical stores allow businesses to bring people together, host events and foster a sense of community. Seeing, touching and trying a product in person is something online shopping can’t replicate.

“Having closed its store in Bristol’s Broadmead in 2022, M&S’s decision to open a new 80,000 sq ft store in the city’s Cabot Circus next month highlights how physical stores remain key for engaging customers, strengthening brand presence and taking advantage of well-designed, accessible shopping destinations.

“Amazon has opened pop-up shops for in-person browsing and order collection, Gymshark has brought its community to life with events at its first London store and Fairfax & Favor is opening its first UK stores to offer hands-on experiences. These moves show that physical retail isn’t disappearing; it’s evolving to complement online shopping and create stronger, more personal connections with customers.

“The launch of Pride in Place could be crucial in reinvigorating our towns and providing opportunities for retailers – with strong local leadership and business collaboration, it can help create high streets that are commercially viable, community-focused and attractive to both traditional retailers and online brands.

“This combination of public investment and business innovation is exactly what’s helping high streets to remain vibrant and relevant.”

Speak to our experts

To speak to Amanda or another member of our retail and leisure sector team, please contact us online or call 0345 209 1000.

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Amanda French

Partner

Bristol
Amanda specialises in portfolio management and store development programmes for multi-national retail businesses. She is also experienced in managing investment portfolios.
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