Innovative campaign to be seen by millions
A campaign which those of us at Clarke Willmott are supporting, which encourages drivers to look out for road users on two wheels, looks like it will get global coverage.
A “Think Bikes” video was launched by the AA Charitable Trust in March 2014. The innovative film featured a naked cyclist and has now had about 270,000 views on YouTube. Now, the world motoring organisation, the FIA, has taken up the campaign and in the last few days it has been announced that through the FIA clubs the video now has the potential to be seen by millions across Europe and beyond
Last year, Felicity Rackstraw from Clarke Willmott publicly backed the Department of Transport’s online “Think Bike” campaign. Felicity has been a keen motorcyclist for many years, and had the misfortune to be injured herself when she was knocked off her BMW F650CS by a driver who simply did not see her
Philip Edwards, Serious Injury Solicitor in Clarke Willmott’s Birmingham office said:-
“We all know that road users on two wheels are a vulnerable group, but if all drivers heed the message of campaigns like this, the injuries and fatalities can be reduced. When I hear stories like Felicity’s, and from many other motorcyclists I have represented, the “Think Bike” campaign seems imperative to me. This video from the AA Charitable trust supporting “Think Bikes” is innovative and thought provoking, and hopefully with the support of the FIA will now reach a massive audience who in turn it is to be hoped will be influenced by it”