Anti-Counterfeiting

New Counterfeiting Toolkit Launched

The IP Crime Group which comprises of representatives from the government, industry and regulators, including trading standards, the police, the Serious and Organised Crime Agency and HM Revenue & Customs has recently launched a toolkit for businesses faced with the problem of counterfeiting.

Well done to our client Jemella/ghd which we advise on anti-counterfeiting matters and were used as a case study of “good practice” in the guide and noted as being a “very successful brand with a robust enforcement policy”.

Tom Woodward, Global Brand Protection Manager for Jemella/ghd said “we are delighted with this recognition, we wish to thank Clarke Willmott for all their support and continued work to protect the brand and our customers.”

The IP Crime Supply Chain Toolkit 2011 is described by the IP Crime Group as an “informative toolkit for businesses and SMEs” which “aims to raise awareness of counterfeit goods entering legitimate business supply chains, and offers them guidance on how to strengthen and protect their assets. It includes a step by step approach on what action should be taken if counterfeits are found within the supply chain”. An electronic copy can be found at www.ipo.gov.uk/ipctoolkit.pdf