Intellectual Property

A brand is a valuable asset. It is often the most integral part of a business. Brand owners will use sport or an event as a medium for its exploitation. Having the brand protected is critical to both maintaining and realising value from it. Without doing so others can step in and use it for their own benefit.

Many protections need active steps to be taken to acquire them. We regularly deliver registration of trademarks, design rights and patents at costs significantly below of those other agencies. With the right safeguards in place, we advise on how brands are exploited. Our experience enables us to not only draft sponsorship, placement and endorsement agreements but also to advise in negotiations, on market trends and identify business opportunities for clients. Please see brand management for more information.

Our fixed price intellectual property rights audit enables you to have a clear idea of the rights they own and for our to recommend actions where there are weaknesses. We also have a Data Protection Audit service to assist clients to ensure they are compliant with legislation.

Our ongoing monitoring service ensures breaches of rights are uncovered and rights enforced. We work domestically and internationally to avoid disputes where that is possible and to resolve them quickly and cost-effectively where it is not.

Our recent work has included:-

• Advising on intellectual property protection for clients including easy Group, Mattel, The Sport Industry Group, West Bromwich Albion FC, Powerplay Golf, P1 World Powerboat Championship and Gloucestershire CCC
• Promotions, marketing and advertising advice for brands such as Glenfiddich, Sailor Jerry Rum, Russian Standard Vodka and Hendricks Gin
• Data protection in marketing events and competitions and data usage

Contact: Kevin Jones