Brand Management

Managing a brand and its exploitation, underpin the business of sport.

Ensuring that the value of commercial rights is maximised, is a core part of the work we do. All fee earners have a detailed practical understanding of sport and work with clients at all levels within the sector in providing pragmatic, effective advice and thought leadership in rights exploitation.

Our team has two distinctive parts. The first works within sponsorship and brand management in relation to events, stadia, clubs, individuals and governing bodies. Our work extends to advice on marketing, advertising, broadcasting, gaming and media to ensure a holistic 360 degree view is given. We also regularly assist by recommending agencies and negotiating the terms of their appointment to the financial benefit of our clients.

Our second concentrates on advising on and drafting the commercial agreements that underpin operations. Catering, ticketing, premium seat licences, debentures, e-commerce, merchandising, licensing, security, supply and distribution agreements are core to the matters they advise on daily.

Our unique fixed fee audit enables contracts to be reviewed, rights to be identified and the most appropriate structure for realising value to be confirmed. We then work closely with clients in putting in place detailed agreements to enable them to drive their business forward.

Recent examples:-

• Advising Silverstone in relation to terms and conditions of commercial contracts at the F1 GP
• Working with the British Olympic Association on the terms of agreements relating to the 2012 Olympics
• Preparing all agreements relating to the Investec sponsorship of the Epsom Derby
• A wide range of major sponsorships at regional, national and international level including the main sponsorship of a national team by a major financial institution, Wasps RFC on their club sponsorship and numerous alcohol brands including Glenfiddich and Russian Standard
• Providing the structure and framework for all commercial rights relating to P1, the World Powerboat Championship
• Dealing with commercial rights concerning the ICC World Cup

Contact: Kevin Jones

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